IS IT A GOOD PROFESSIONAL BUSINESS PRACTICE TO USE EMAIL STATIONERY?

Yes, and here's why:

• In numerous side-by-side tests, sending identically worded marketing emails as plain text and on our stationery, we have consistently seen a response rate of more than double from the stationery-based emails.

• Data published in 2005 indicates that email recipients are more likely to trust fully formatted HTML emails than plain text emails.  This is a reversal of previous findings, and represents an important trend in email.

• The adoption of "branded" email by Fortune 500 companies has surged during late 2004 and into 2005.  It is now commonplace.

• Once our clients begin using stationery, they simply never stop.  We continuously receive client feedback telling us that their stationery is "popular" with recipients.

• An interior-design firm using our stationery has documented an 18% click-through rate to their website.

NEXT QUESTION

BACK TO FAQ'S