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IS
IT A GOOD PROFESSIONAL BUSINESS PRACTICE TO USE EMAIL STATIONERY?
Reverse the question: Is it good professional business practice to send
out unbranded communications? Of course not. Branding is one
of the cornerstones of any businesses success, and is increasingly
important in an environment where traditional advertising is less
effective. The number of important branding opportunities missed
by failure to use high quality business email stationery is
unfathomable. Of
course, the email stationery you use must be designed by professional
graphic artists and coded by software engineers who understand the many
nuances of email.
Here
are a couple more reasons:
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Data
published in 2005 indicates that email recipients are more likely to
trust fully formatted HTML emails than plain text emails. This
is a reversal of previous findings, and represents an important
trend in email.
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The
adoption of "branded" email by Fortune 500 companies has
surged during late 2004 and into 2005. It is now commonplace.
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