Here are highlights from a study conducted by Lyris Technologies and published by DM News in October of 2005:
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81% of email users said they'd prefer to receive HTML email as opposed to receiving plain text email.
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93% of all email users have set their email program to display images. (Note: The content typed on our email stationery is always delivered intact, whether or not the recipient has "display images" turned on.)
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The professional appearance of well-crafted HTML email provides email users with a cue that the sender is trustworthy (as opposed to the plain text or badly formatted messages associated with phishing scams).
The full article appears below:
